What We’re

All About

We’re dreamers who want to tell stories that change peoples lives for the better. So we decided to tell a story about how women can take ownership of their beauty journey. We believe that every woman has a destiny, purpose, expression, beauty, and great potential within her and we know that finding her voice and understanding her worth will go a long way in understanding who she is and finding her purpose…and for those already there, we hope you will help to enlighten your sisters how are still in progress. So we’re starting from a simple premise; help women own their beauty. Stay on top of your beauty care and do it in one place…but, and this is a big but, do it with sisters who will be honest and cheer you along the way. All while letting your stylist know what you need, so you can have the very best experience at the salon.

Vision
To create a space where every woman feels beautiful and can find joy in expressing her style. In this space, she can determine her beauty goals, journey with sisters as she does it, and have ongoing dialogue with her stylist where they can see exactly what she’s talking about.

Here our sisters can manage their appointments, try products, show photos of their look (old, current, or soon to be) to their stylist, track their products, and tell her stylist “hey, this is how I like it when I’m there.”

Women's Hair Products
Women's-Gyms

Oh, and let’s do it together. Sorry, no ugly, no crazy, and no mean here. If you can’t be a sister now – showing respect, understanding the power of your words, and intentionally lifting others up….well, maybe you’ll be one later, but we have a no tolerance policy for ugly, mean spirited, and unhealthy dialogue or interaction – ever. Ugly ruins our day, upsets people, and causes a lack of hope and some people who can’t recover from ugly end up not knowing how to recover and it doesn’t end well. So we take this seriously and have no problem saying goodbye, not now, and not ever to ugly. We expect from everyone the ability to be the higher version of themselves…at least while here in our shared space.

Stories
Every one of us has a story to tell and it’s not always a happy story or with a happy ending, but in telling it we can find hope, friendship, healing, understanding, and purpose. You can connect to our stories and learn more about us and our sisters. If you want to hear some of our stories, please click here.

Mission
Our mission is to help women define their beauty in an honest and real way where they discover beauty in themselves that they may not realize was there before.

We also want the women who journey with us to take back their time, productivity, and styling experience by using our site in a practical, awe-inspiring – because it features you, hello — and positive way, as they discover, define, or refine their purpose.

To share tips, products, and encouragements with the women on our site; to be a positive influence in the lives of our subscribers.

To partner with the women of this site to treat other women with respect, kindness, and understanding. To help sisters not tolerate disrespect, pain, and a stifling of their voice.

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